The key to experiencing the real culture of any place is going two blocks off the beaten track to find the hidden gems that define its character. It takes a cultural familiarity, a taste for the remarkable and a little bit of grit. For Visit Baton Rouge, we wanted to create a national following of diehard fans. Not just the folks who visit for our food or our music. We’re thinking bigger.
We took a raw and authentic approach to give the world a local’s perspective of the flares, flavors, textures and sounds that make Baton Rouge the cultural epicenter of the South. More than simply a campaign, we portrayed Baton Rouge through a photojournalistic expression of those spontaneous, flavorful moments of authentic, vibrant culture with images and experiences that capture the character, food and experience that is undeniably Baton Rouge. Warning – this campaign may cause intense crawfish craving!
"It is such a joy to work with a company that continues to exceed our expectations and a honor to be able to partner with such an outstanding company to help represent out city. We began working with MESH in January 2016, and each and every experience has been remarkable. From each touch point, MESH has and continues to amaze us by providing the utmost attention to detail, ensuring that we have been their primary focus – and we have definitely put them to task."
— Karron Alford, Director of Marketing & Technology, Visit Baton Rouge