Take the Fight Forward

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the challenge

Bringing state of the art cancer care to the Gulf South.

MBP-OLOL is working to become the destination cancer center for the Gulf South by finding cancer early, treating it and beating it. In 2014, they came to MESH with a task of helping them concept and launch a 5-year Major Gift Initiative to raise $25M. With our goals in place, our team began to lay out the plans to define messaging, grow the donor base and join our community's fight against cancer.

Mary Bird Perkins

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The solution

Adding to its existing tagline, “Invest in Courage,” MESH partnered with the Cancer Center to develop and brand the Take the Fight Forward initiative. Our first task included developing an emotionally-moving video thanking major donors at the Cancer Center’s annual Rathbone Dinner and designing the event's presentation and invitation. Since then, we've truly hit the ground running...forward of course. Our team developed the initiative’s Case Statement - a multi-page comprehensive brochure designed to feature Take the Fight Forward, its goals and a call to action. We then created a Take the Fight Forward microsite, brand collateral to target their various markets and a thriving social presence to further grow their donor base and increase online donations.

Mary Bird Perkins

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the results

MESH is a passionate and energetic team that strives each day to fulfill the needs of their clients and the community they serve. As one of MESH’s clients, we have experienced their dedication to go above and beyond and exemplify what it is to be a model corporate partner. MESH has supported the Mary Bird Perkins Cancer Center and Foundation’s mission in ways that most companies and partners have not. They have not only improved our fundraising capabilities through the development of a dynamic, fundraising platform, but they have also connected the Cancer Center with organizations interested in advancing cancer care and supporting our patients across the Gulf South. They are truly a role model for organizations within the area on creating an innovative corporate culture, producing results and giving back to their community through the numerous causes they support.

— Ethan Bush, Chief Development Officer