You Craft It. We Blast It.

q

the challenge

A new presence for a new pizza.

A completely customized pizza cooked right in front of your eyes with high quality ingredients at a great value – that’s what LIT Pizza is bringing to the table with Baton Rouge’s first fast-casual pizza restaurant. These culinary craftsmen were ready to change the way people experienced pizza, so we needed to create a visual identity just as unique and rebellious as the brand behind it.

f

The solution

Kneadless to say, our creative team enjoyed our fair share of cheesy pizza puns, but after getting our fill, we served up a bold and daring logo and tagline and then brought it to life with blast-fired brand collateral. Offering limitless flavor combinations and a new approach to fire-blasting pizza, “You Craft It. We Blast It.” empowers your inner pizza-lover and embodies LIT’s exciting and personalized modern twist to this classic cuisine. 

d

the results

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