_'s best friend.

q

the challenge

A campaign bringing best friends together, forever.

Since its founding in 2010, Friends of the Animals has found forever homes for more than 2,000 animals in the greater Baton Rouge area. With a soft spot for our furry friends and an admiration for FOTA’s mission, the MESH team was excited to take on this pro-bono project and raise awareness for such an inspiring organization.

f

The solution

FOTA strives to be an active voice for these animals in need, so for this campaign MESH created an opportunity to let the animals speak for themselves. Rather than cue up the Sarah McLachlan montage of puppy dog eyes, we used a series of print, outdoor and social ads to introduce you to your future best friend.

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the results

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