Let's Grow

q

the challenge

A campaign for one of the top 50 fastest growing community banks in America.

Banking may not seem exciting, but when we partnered with CBLA, we quickly realized this bank was worth talking about. From business loans to savings accounts, they develop long-term relationships with their customers to offer big bank services sans big bank red tape. To reenergize this dated brand and help it stand out in an over-saturated market, we crafted a message with a bold, creative kick.

Community Bank of LA

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The solution

To position CBLA as both compassionate and cool, we reintroduced the brand to its target audience of adults ages 25-40 with honest, punchy copy and sleek visual graphics – that's right, a bank ad that isn't a bunch of guys in suits! To ensure every consumer touchpoint highlighted CBLA's unique differentiators, we created a cohesive corporate identity, including a revitalized logo, brand voice statement and an extensive media and marketing strategy that included video, digital, social and point-of-sale.

Community Bank of LA

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the results