Banking may not seem exciting, but when we partnered with CBLA, we quickly realized this bank was worth talking about. From business loans to savings accounts, they develop long-term relationships with their customers to offer big bank services sans big bank red tape. To reenergize this dated brand and help it stand out in an over-saturated market, we crafted a message with a bold, creative kick.
To position CBLA as both compassionate and cool, we reintroduced the brand to its target audience of adults ages 25-40 with honest, punchy copy and sleek visual graphics – that's right, a bank ad that isn't a bunch of guys in suits! To ensure every consumer touchpoint highlighted CBLA's unique differentiators, we created a cohesive corporate identity, including a revitalized logo, brand voice statement and an extensive media and marketing strategy that included video, digital, social and point-of-sale.