Make Outside Your Kind of Beautiful

q

the challenge

A visual campaign for personalizing outdoor living.

For people who want to do more with their outdoor space, Belgard is the go-to outdoor living brand that combines boundless creativity with fine craftsmanship to create beautiful and lasting outdoor spaces. So when they came to us wanting to refresh their messaging, we created an empowering campaign that would exceed their expectations, and more importantly, increase their bottom line.

f

The solution

Make Outside Your Kind of Beautiful…well that pretty much says it all. By clearly defining and speaking to Belgard's target audience segments, our stunning visuals and aspirational copy invites consumers to reimagine how we experience the natural beauty around us and embrace the possibilities that await just beyond our backdoors. Whether it’s basking in the sun with a morning cup of coffee or gathering with friends and family beneath the stars, we aimed to make Belgard synonymous with these precious moments of what we like to call “inspired outdoor living.” Our comprehensive media mix included print, social, digital, radio, brand collateral and a national television spot.

d

the results

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