The Senior Brand Manager is responsible for creating long lasting personal and working relationships with clients as well as leading their internal team. He/She will be responsible for multiple clients, serving as their trusted advisor and as a liaison between the client and other agency staff to coordinate advertising campaigns and develop marketing and strategic plans to keep both the client and agency creative team on task. He/She will also play a crucial role in growing and leveraging new business opportunities.
Client Relationship Management
- Become trusted counsel of clients, maintain respect and offer expertise to help problem solve and identify opportunities.
- Meet with clients to discuss their branding,marketing and advertising objectives.
- Ensure communication flows effectively by acting as the link between the client and agency by maintaining regular written and verbal client contact.
- Balance client expectations with agency expectations.
- Acquire a deep understanding of each client’s business to advise them knowledgeably.
- Provide overall project management (internal and external) to ensure completion of all projects on time and within budget.
- Manage campaign/project costs by overseeing budgets and working with accounting on invoicing clients.
- Assist in determining project hours based on budget.
- Write client status reports.
- Ensure staff efficiency by reviewing internal project time reports and monitoring status of all budgets.
- Make sure team members are adhering to timelines and deadlines, internally and externally.
- Recruit and oversee any staff, as needed.
Analytic and Planning Abilities
- Research, concept and prepare extensive marketing strategies, budgets and timelines to present to clients.
- Prepare detailed proposals needed for signature based on client’s marketing needs.
- Work with agency staff to plan collateral and specify marketing objectives that meet the client’s needs and budget.
- Work with media director to strategize media tactics.
- Present creative work to clients.
- Take part in “pitches,” along with other agency staff, to try to win new business for the agency.